Case Study

Expanding beyond existing capabilities and channels

Marketing strategy helps new B2C eCommerce channel drive unprecedented growth

Sales in
three months
Reduction in
Per Unit Fulfillment Cost
View Viral Video
Exclusive licensing

Core Case

A historic US-Based manufacturer with a history of servicing top 50 brands (Adidas, Nike, Toyota, and others) expanded into a B2C brand and product line. Despite a history of providing quality products, they had no experience creating new brands and products for eCommerce, including logistics and marketing. Product Labs provided the team, plan, and strategy to launch a brand and sell products directly to consumers.


Product Labs created an eCommerce launch strategy that included full branding and an Amazon marketing plan. The approach centered on creating a premium look that complemented the price point in the marketplace.

Pre-existing capabilities precluded the company from exclusively using FBA to fulfill orders, so Product Labs executed a strategy that allowed in-house fulfillment but still afforded the benefits of Amazon Prime.

Product Labs designed the company’s products and packaging to yield significant cost-savings on shipping fees.

Product Labs fully integrated the company’s Amazon account with their existing ERP and CRM systems, preventing disruption to existing business process workflows.

Product Labs’ full-service brand experts identified key customer segments for the company’s website, targeting the customers with a comprehensive strategy of photography, videography, and web development.


This Amazon marketing and branding case study had unprecedented results. The new brand reached a $2.7 million run rate in its third month on Amazon and achieved “Best Reviewed” and “Best Sold” status in its category. The new packaging design drove shipping costs down, yielding a $70 savings per unit. In addition, an imaginative video campaign garnered over 5 million views on YouTube. As a result, the brand received exclusive licensing deals with Coca-Cola and Mossy Oak.

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